How it wears
Aire Loewe Eau de Toilette
We show Aire Loewe Eau de Toilette the way buyers actually read scent, rather than as a note pyramid. The shape of each curve is our estimate of how long that note lasts, not a measurement of this bottle. Built on the published research of Kateřina Milatová (Jönköping University, 2025). How this works
The old top-heart-base pyramid, replaced with how each note actually rises and fades over the wear
How it changes on the skin
Each lane is one note. The band shows when it is doing the most work, and the hours are our estimate of how long it lasts rather than a measurement of this bottle.
The familiar things a scent reminds you of - the cue testers found most helpful of all
The four it leans on most
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Oakmoss
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Vetiver
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Musk
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Sandalwood
Asked to picture a scent, people reached for places, not abstract shapes
Feels like
Spring mornings, for everyday wear
People reason in opposites - and trust themselves most about what a scent is not
What it is, and what it is not
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Fresh Sweet
Leans fresh - more air than sugar
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Light Heavy
Leans light - it sits close to bright and airy
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Summer Winter
Clearly not a winter perfume. It is built for warm, bright days