How it wears

Aire Loewe Eau de Toilette

We show Aire Loewe Eau de Toilette the way buyers actually read scent, rather than as a note pyramid. The shape of each curve is our estimate of how long that note lasts, not a measurement of this bottle. Built on the published research of Kateřina Milatová (Jönköping University, 2025). How this works

The old top-heart-base pyramid, replaced with how each note actually rises and fades over the wear

How it changes on the skin

Each lane is one note. The ribbon swells where the note is doing the most work and tapers to a point where it has gone, so the empty track after it is the "it has faded" signal. The hours are our estimate of how long each note lasts rather than a measurement of this bottle.

The familiar things a scent reminds you of - the cue testers found most helpful of all

The four it leans on most

  • Oakmoss
  • Vetiver
  • Musk
  • Sandalwood

Asked to picture a scent, people reached for places, not abstract shapes

Feels like

Summer days, for everyday wear

People reason in opposites - and trust themselves most about what a scent is not

What it is, and what it is not

  • Fresh Sweet

    Leans fresh - more air than sugar

  • Light Heavy

    Leans light - it sits close to bright and airy

  • Summer Winter

    Leans summer - lighter and better in the heat