Ted Baker 2017 EDT

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Au

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Ted Baker Au is an Eau de Toilette launched in 2017. Au opens with Bergamot and Clove, settles into a heart of Cedar, Jasmine, and Gardenia, and dries down to a base of Musk and Vanilla. Ted Baker's Au carries a Favourite verdict, a warm spicy-led wear.

A modern classic that's been tragically discontinued. Ted Baker's Au is a cheapie that punches well above its weight, delivering a sensual, cosy vibe without breaking the bank. It's often compared to Gucci Pour Homme II, but in its own right, it's a unique, warm, and subtly spicy gem.
  • Sensual
  • Cozy
  • Sophisticated
  • Warm
  • Subtle
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Au Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Warm Spicy
100%
White Floral
97%
Vanilla
89%
Powdery
87%
Woody
82%
Musky
80%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Its moderate sillage and intimate projection make it perfect for close encounters like dates or office wear where subtlety is key. The warm spicy and vanilla accords lend themselves well to cooler weather casual occasions, but it lacks the projection needed for formal events or the freshness for sport.

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Layer

Wear two at once. See what layers well with Au Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Au Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

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Other formats (2)

Refills (2)

Scentsational Refill 50ml £0.20/ml £10.00 Buy Perfume Click Refill 50ml £0.21/ml £10.55 Buy

About

Ted Baker Au opens with a spicy flourish of clove, softened by a zesty but understated whisper of bergamot. As it settles, a floral heart of jasmine and gardenia emerges, adding a creamy, almost tea-like quality, underpinned by warm cedar. The dry down is a comforting embrace of musk and vanilla, leaving a clean, powdery, and slightly sweet skin scent that's sophisticated but never shouts.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.