Ted Baker 2017 EDT

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Au

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Ted Baker Au is an Eau de Toilette launched in 2017. Au opens with Bergamot and Clove, settles into a heart of Cedar, Jasmine, and Gardenia, and dries down to a base of Musk and Vanilla. Ted Baker's Au carries a Favourite verdict, a sweet-led wear.

A modern classic that's been tragically discontinued. Ted Baker's Au is a cheapie that punches well above its weight, delivering a sensual, cosy vibe without breaking the bank. It's often compared to Gucci Pour Homme II, but in its own right, it's a unique, warm, and subtly spicy gem.
What our verdicts mean →
  • Sensual
  • Cozy
  • Sophisticated
  • Warm
  • Subtle
£9.99 at Amazon 100ml Check price on → Check prices ↓
Au Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Clove59%
Bergamot41%
Heartas listed
Cedar41%
Gardenia30%
Jasmine30%
Baseas listed
Vanilla54%
Musk46%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Its moderate sillage and intimate projection make it perfect for close encounters like dates or office wear where subtlety is key. The warm spicy and vanilla accords lend themselves well to cooler weather casual occasions, but it lacks the projection needed for formal events or the freshness for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Clove Eugenia Caryophyllus Flower Oil from Clove
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Ted Baker Au opens with a spicy flourish of clove, softened by a zesty but understated whisper of bergamot. As it settles, a floral heart of jasmine and gardenia emerges, adding a creamy, almost tea-like quality, underpinned by warm cedar. The dry down is a comforting embrace of musk and vanilla, leaving a clean, powdery, and slightly sweet skin scent that's sophisticated but never shouts.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Au Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Au Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 6 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.