What We Do Is Secret 2017 EDP

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My Own Private Teahupo'o

by Laurent Le Guernec

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What We Do Is Secret My Own Private Teahupo'o is an Eau de Parfum launched in 2017, created by Laurent Le Guernec. My Own Private Teahupo'o opens with Salt and Ozonic Notes, settles into a heart of Amyl Salicylate and Frangipani, and dries down to a base of Amber and Vanilla. What We Do Is Secret's My Own Private Teahupo'o carries a Statement verdict, a sweet-led wear.

Divisive yet captivating, this is a unique salty vanilla that some find intoxicatingly exotic, while others are put off by its perceived synthetic edge. Definitely not a safe blind buy, but a real gem for those it clicks with.
What our verdicts mean →
  • Sensual
  • Warm
  • Playful
  • Confident
  • Gourmand
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My Own Private Teahupo'o Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Salt58%
Ozonic Notes42%
Heartas listed
Frangipani55%
Amyl Salicylate45%
Baseas listed
Vanilla66%
Amber34%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Moderate
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Date Casual
Also Works:
Formal Sport

Its long-lasting nature and moderate sillage mean it's present without being overwhelming for most occasions. While many find it perfect for casual, daytime summer wear due to its 'holiday' vibe, the sensual vanilla and amber drydown also make it suitable for a date night. Its unique character might be a bit much for a formal office setting.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

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  • Vegan Brand-declared What We Do Is Secret says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Imagine stepping onto a Tahitian beach where the air is thick with salty sea spray and the heady, creamy scent of frangipani blossoms. It opens with an invigorating burst of ozonic notes and a sharp, crystal-like saltiness, evoking the crashing waves. This soon melds into a tropical heart, where the rich, sweet frangipani is beautifully balanced by a subtle, almost peachy, salicylate note. The dry down is a warm embrace of amber and a luxurious, slightly boozy Tahitian vanilla, underscored by that persistent, delicate marine breeze.

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Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.