AllSaints

AllSaints is a British fashion brand founded in 1994 by designer Stuart Trevor, originally known for menswear before expanding into womenswear and accessories. The company is headquartered in London and built its identity around a rock-influenced, East London aesthetic, with leather jackets and muted, industrial tones becoming visual signatures. That fashion point of view eventually provided the backdrop for the brand’s move into fragrance.

AllSaints launched its first fragrances in 2018, debuting scents such as Sunset Riot, Metal Wave, and Incense City. These early releases were created in collaboration with perfumer Gabriela Chelariu and positioned as unisex eau de parfums. Brand and press materials describe the fragrances as extensions of AllSaints’ style: modern, slightly subversive, and designed to sit comfortably next to their leather pieces and denim rather than as traditional luxury perfume statements.

The collection has since grown with launches like Ravaged Rose and Shoreditch Leather, the latter introduced around the brand’s 30th anniversary and directly inspired by AllSaints’ leather jackets and East London roots. Later additions Sacred Sands and Naked Woods, developed in partnership with Scent Beauty and again composed by Gabriela Chelariu, expanded the line into bolder woody and vanilla themes while maintaining a unisex positioning. Across these releases, AllSaints has focused on relatively streamlined note lists, prominent woods and ambers, and a styling that mirrors its fashion: contemporary, urban and slightly gritty rather than polished classicism.