AndrèSimon

AndrèSimon is an Italian independent perfume brand created by perfumer Andrea Rusce in 2024. Based in Rubiera, in the province of Reggio Emilia, the house operates under the name "Andrè Simon di Rusce Andrea" and focuses on small scale artistic production. Rusce came to perfumery after years as an avid fragrance collector, gradually moving from buying bottles to studying raw materials and formulation in depth. His stated aim is to merge vintage perfumery aesthetics with the tools and precision offered by modern synthesis, working with high quality natural and synthetic ingredients sourced internationally.

The brand philosophy emphasizes continuous artistic evolution: fragrances are conceived as compositions that change over time, mirroring the shifting nature of human emotions and identity. AndrèSimon’s work draws inspiration from classic French perfumery while deliberately introducing contemporary twists, resulting in scents that feel rooted in tradition yet structurally adventurous. Releases such as Nuage Vert, Palais Royal and Hirondelle illustrate this approach, combining detailed storytelling with carefully constructed note pyramids.

Distribution is selective, with the brand sold through a small network of specialist retailers in Italy, Slovenia and Spain, as well as directly via its own website. This restrained footprint aligns with its artisanal positioning, allowing close control over production and presentation while targeting fragrance enthusiasts who are interested in composition, raw materials and narrative rather than mass market appeal.