Aquolina

Aquolina is an Italian fragrance and body care brand created in the early 2000s by Selectiva Spa, a cosmetics company known for more than a century of family involvement in beauty and body care. According to the brand’s own materials, Aquolina was established in the 2000s, while Selectiva debuted the Aquolina name in 2001 as part of a youth-focused cosmetics and body care line.

The company moved into fine fragrance with Aquolina Pink Sugar, which review sources date to 2003 as the brand’s first perfume. Pink Sugar rapidly became a best-seller and defined Aquolina’s reputation for extremely sweet, edible-style “gourmand” scents. Liberty Perfume notes that Blue Sugar, a men’s scent, and Chocolovers were both released in 2006, maintaining the cotton candy and dessert-like theme. A Tweety collection aimed at teenagers followed in 2008, and Sugar Sensual was introduced in 2009 to appeal to a more mature audience.

Cosmetics Business reports that Aquolina is a brand of Selectiva, which was previously recognized mainly for its yogurt-based body care products before the success of Pink Sugar. The same source notes that Aquolina has produced around a dozen fine fragrances while also maintaining an extensive Aquolina-branded personal care range. Today, the official Aquolina site continues to emphasize “gourmand” body products and playful, sweet-leaning scents that highlight its “100% Made in Italy” positioning and focus on dessert-inspired fragrance themes.