Björk and Berries

Björk and Berries is a Swedish fragrance and ecoluxury beauty brand that grew out of a small natural cosmetics project in the forests of northern Sweden in the mid‑2000s and was formalised as a beauty and cosmetics label in 2012. The brand was founded and developed under the direction of Isabelle Lewenhaupt, whose family farm Fäviken in northern Sweden plays a central role in its identity and sourcing of ingredients. From the outset, the focus has been on using local flora such as birch, wild herbs, plants and berries, combined with modern cosmetic and perfumery know‑how, to create perfumes, skincare and body care that are tightly linked to Swedish nature and culture.

Headquartered in Stockholm, Björk and Berries develops its fragrances in Sweden and produces many perfumes in France with partners committed to responsible manufacturing. The line uses organically fermented alcohol, high proportions of naturally derived and certified organic ingredients, and avoids common cosmetic additives such as parabens, silicones, sulfates, mineral oils and certain preservatives. Birch, treated as a symbolic life‑giving tree, is a recurring theme across the collection, appearing both conceptually and as an extract in skincare formulas. The portfolio now spans eau de parfum, home scents, body and hair products, all built around an "ecoluxury" philosophy that combines sustainability, ingredient transparency and contemporary Scandinavian design.

Within fragrance, Björk and Berries collaborates with experienced perfumers, including Jérôme Epinette, who oversaw the development of the first perfume launches after several years of research and formulation work culminating around 2016. Signature scents such as Botanist, Fjällsjö and Ros translate Nordic forests, mountain air and garden florals into refined compositions, often framed in minimal packaging and a clean, modern visual language. Over more than fifteen years of development, the brand has moved from a local farm‑based project to an international niche house distributed through specialist retailers, while maintaining its emphasis on Swedish nature, measured luxury and environmentally conscious production.