Borbonese

Borbonese is an Italian fashion house that began as a jewelry and accessories workshop in Turin in 1910, created and led by milliner Lucia Lorenzoni Ginestrone. From its early years the brand supplied haute couture tailors in Turin, building a reputation around finely crafted accessories and the distinctive Eye of Partridge suede texture, known in Italian as Occhio di Pernice or OP, which later became its visual hallmark.

Over time Borbonese expanded from jewelry and bags into a broader accessories universe, and eventually into perfumery in the early 1990s. The first self-titled fragrance, Borbonese for women, launched in 1993 as a floral fruity composition featuring notes such as peony, mango, rose, violet, amber, musk and iris, tying the scent profile to the brand’s soft yet opulent accessory aesthetic. Subsequent launches, including Oja, Char, Borbonese pour Homme and newer entries like 916 and 969, show a move toward more modern green, spicy and woody structures, often with pronounced florals and iris at the center.

Recent releases such as 969 and 916 highlight a contemporary direction that blends recognizable Italian citrus and tea facets with richer cacao, leather, cashmere wood and ambroxan, positioning the line in the designer segment with prices that sit comfortably in the premium department store tier. Across its perfume collection, Borbonese translates its heritage of textured materials and understated luxury into fragrances that balance elegant florals with gourmand and woody depths, maintaining a clear link to its century-old roots in Italian accessories.