Byblos

Byblos is an Italian fashion and fragrance brand launched in 1973 under the Genny SpA group, taking its name from the Byblos Hotel in Saint‑Tropez. The label was created by the Girombelli family and originally operated as a youthful, experimental line within the Genny portfolio, quickly developing a distinct identity built around color, travel‑inspired motifs, and a relaxed Mediterranean sensibility.

In the mid‑1970s Gianni Versace designed several collections for Byblos, followed by Guy Paulin and later Keith Varty and Alan Cleaver, whose work cemented the brand’s reputation for playful, modern ready‑to‑wear. As the fashion side grew, Byblos expanded into perfumery at the start of the 1990s, with the fragrance license handled by Italian company Eurocosmesi. The first perfume, Byblos for Women, appeared in 1990 as a floral fruity composition by perfumer Ilias Ermenidis, and it remains the brand’s best‑known scent.

Byblos fragrances often echo the brand’s Mediterranean roots, combining bright citrus and juicy fruits with floral accords and soft musky or woody bases. The range includes feminine and masculine releases that lean toward fresh, easy‑to‑wear profiles, frequently described as joyful, casual options suited to daytime wear and warm weather. Over time, Byblos has worked with a number of perfumers, including Ilias Ermenidis and others, to maintain a consistent style while updating individual compositions for new audiences.