Claudia Kilsby

Claudia Kilsby is a UK-based indie beauty brand created by makeup artist and influencer Claudia Kilsby, who initially became known for her lash and cosmetic products. The perfume line is a recent extension of the brand, with its first fragrance appearing in online fragrance databases in 2025. The brand sells directly through its own website and via online platforms such as TikTok Shop, where the scents are actively promoted by both the founder and content creators.

The brand’s fragrance collection is still very small, centered around Signature Eau de Parfum and Another Second Parfum. Signature is described on the official site as a blend of citrus, floral and woody notes, marketed as a "clean girl" style perfume, while Another Second is presented as a bold, seductive parfum that opens with lemon and bergamot and becomes warmer as it dries down. The positioning, travel-size vials shown in social content, and heavy use of TikTok reviews and influencer marketing indicate that Claudia Kilsby fragrances are aimed at a younger, social-media-native audience looking for approachable, everyday-wear scents rather than traditional luxury perfumery.

As of now, public information is limited to what appears on the brand’s own site, fragrance catalogs, and social media promotions. There is no widely documented corporate parent, and the brand is treated in databases such as Fragrantica as a new, independent perfume name. The current focus is on a tight capsule of versatile, easy-to-wear fragrances that align with the aesthetic and customer base built through the brand’s cosmetic products.