Clean Shaven

Clean Shaven is a UK men's grooming brand best known for affordable razor blades and starter shaving kits, sold without subscriptions, that has extended into a range of designer-inspired aftershaves and colognes. The fragrance line sits alongside shaving cream and razor products rather than being a perfume-only house, with each scent explicitly marketed as inspired by a named designer fragrance (for example Sauvage inspired, Aventus by Creed inspired, One Million inspired, Bleu de Chanel inspired).

Fragrances are sold mainly as 50ml aftershaves, individually or in multi-bottle inspired fragrance sets, at prices well below the designer originals they reference. The brand ships in GBP from the UK and states buyer country GB throughout its checkout, and it also operates its own iOS and Android apps alongside its Shopify storefront.

Stylistically the fragrance range mirrors the popular men's designer market it takes inspiration from - fresh aromatic, ambroxan-driven fruity-chypre and gourmand-spicy scents chief among them - packaged as everyday, wallet-friendly alternatives rather than distinct creative statements.

Clean Shaven positions itself on value across its whole grooming range, with the fragrance line functioning as an accessible add-on to its core razor and shaving-cream business rather than the brand's primary focus.