Desigual

Desigual is a Spanish fashion and fragrance brand founded by Swiss businessman Thomas Meyer in 1984. The company was created in Barcelona and is headquartered there; its official history attributes the brand's early identity to a jacket made from reused denim and to the motto "no es lo mismo," meaning "it's not the same." Meyer remains associated with the business through the holding company La Vida Es Chula, while Eurazeo held a 10 percent stake after investing in 2014 before Meyer later bought back part of that stake.

Desigual entered fragrance in 2014 with Love, Sex and Fun, followed by releases including You, Fresh, Dark, Dark Fresh, Fresh Bloom, Fresh World and the Fresh Festival line. The fragrance catalogue is built around accessible designer compositions rather than a single house signature: fresh citrus and fruity florals sit alongside sweeter amber, musk, woods and darker oriental-inspired styles. Named perfumers connected with the catalogue include Olivier Cresp, Christophe Raynaud, Sonia Constant, Daphné Bugey, Fabrice Pellegrin, Juliette Karagueuzoglu, Véronique Nyberg and Violaine Collas. The overall direction is colourful, youthful and easy to wear, with the strongest identity coming from the contrast between bright fresh scents and more sensual dark releases.