Experimental Perfume Club

Customisable modern fragrance house focused on perfume education and layering.

Indie Official Website Also known as: EPC, Experimental Perfume Club

About Experimental Perfume Club

Experimental Perfume Club was founded in 2016 by French perfumer Emmanuelle Moeglin as a London-based fragrance concept built around education, personalization, and hands-on scent creation. Moeglin says she started the brand in London because the city was more open to new concepts, and EPC first grew through workshops before expanding into blendable perfumes and retail products.

The brand is known for its customisable approach: customers can learn about raw materials, build their own formulas, and combine pre-blended scents rather than just buying finished perfumes. EPC opened a flagship boutique in Covent Garden and built visibility through early retail partnerships with Liberty, Selfridges, and Harvey Nichols. It also operates as a self-funded, independent business with UK and France entities supporting production, logistics, and partnerships.

EPC's offer sits between niche perfumery and fragrance education. Its identity is less about a fixed house style than about modular, wearable compositions that can be used alone or layered. The brand has positioned itself as a modern, experimental perfume studio that makes the creative side of perfumery accessible without losing a luxury feel.

At a Glance

The Brand

Founded 2016
Founder Emmanuelle Moeglin
Country United Kingdom
Category Indie

Scent Personality

Sweetness
Mild
Freshness
Moderate
Boldness
Moderate
Uniqueness
Very High

Worth It?

Price ££££
Value
High
Accessibility
Moderate

Scent DNA

Floral woody musky amber fresh aromatic
  • EPC scents are built to be modular, so the main signature is flexibility rather than a single fixed DNA
  • The brand tends to favour clean construction, easy layering, and a polished modern profile that works for wearers who want to participate in the perfume-making process
  • It is more concept-driven than mass-appeal, but still accessible enough for everyday use

Top Notes

Pink Pepper Citrus Bergamot Herbal Aldehydes

Heart Notes

Neroli Jasmine Iris Lavender Rose

Base Notes

Musk Cedar Sandalwood Amber

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A indie, luxury house known for floral compositions.

How It Compares

Who It's For

Best For

  • Fragrance lovers who enjoy layering
  • Shoppers interested in learning perfumery
  • People who want a personalised signature scent
  • Daytime wear
  • Gift buyers looking for something interactive

Strengths & Weaknesses

Strengths

  • Highly original concept
  • Strong educational angle
  • Good layering and personalisation
  • Feels premium without being precious

Weaknesses

  • Less suited to people wanting loud statement perfumes
  • A modular concept can feel unclear to first-time buyers
  • Not a huge mainstream distribution footprint

Brand Evolution

EPC began as workshops and a learning platform, then moved into blendable perfume products and a fuller retail offer. Over time it shifted from being mainly a perfume education concept to a broader luxury fragrance business with its own boutique and international fulfilment. The core idea has stayed the same: make perfumery hands-on and personal rather than purely transactional.

Quick Verdict

Strong if you want fragrance as a creative hobby, not just a product. If you want instantly recognisable designer crowd-pleasers, EPC is probably too conceptual.

Perfumers

Emmanuelle Moeglin
Emmanuelle Moeglin 18

Experimental Perfume Club Perfumes

Browse all 22 Experimental Perfume Club perfumes