Fred Hayman

Fred Hayman is a Beverly Hills based fragrance brand created by retailer and hotelier Fred Hayman, who was born in Zurich in 1925 and later became a key figure in developing Rodeo Drive as a luxury shopping destination. After establishing the Giorgio boutique in Beverly Hills in the early 1960s, he turned his attention to scent, first co creating the Giorgio fragrance line and then, in 1988, launching perfumes under his own name.

The Fred Hayman brand focuses on fragrances inspired by California, often built around sun drenched florals and warm, sensual notes aimed at women who enjoy an overt sense of glamour and luxury. Flagship launches such as 273, Hollywood, Touch and their flankers defined the house style in the late 1980s and 1990s, blending pronounced sweetness, creamy florals and ambery woods in a way that matched the bold fashion of that era.

Although the Giorgio name was sold and continued separately, the Fred Hayman label carried forward his Beverly Hills aesthetic, using the signature combination of bright yellow and red lettering that became strongly associated with his boutique on Rodeo Drive. The fragrances are distributed through off price and online retailers today, keeping his Beverly Hills imprint accessible well beyond California.

Overall, Fred Hayman’s perfume line sits at the intersection of classic 80s style power florals and easy to wear everyday scents, targeting consumers who appreciate nostalgic, glamorous compositions at approachable prices.