iPiccirilli

iPiccirilli is an Italian perfume brand founded by Dario Piccirillo and based around a personal connection to Naples and the Mediterranean coast.[1][5][7] The name blends his surname, Piccirillo, with the Neapolitan word "’e piccirilli" meaning "little ones", signaling a focus on small-format bottles and intimate, story-driven compositions.[2][7] The brand introduced its first fragrance, Cocobay, in 2024 and has since expanded its portfolio with extraits such as Shocking Bull, Jasmilk, Mandarino Malandrino, and Marechiaro launched in 2025.[1][3][7]

iPiccirilli works with Italian perfumers including Sofia Bardelli, Simone Lo Bue, and Mariaceleste Lombardo, who have signed several of the releases.[1][2][3][7] Marechiaro is explicitly dedicated to the fishing village of Borgo Marechiaro in Posillipo, a place tied to the founder’s childhood, and interprets the local seascape as a salty, aromatic, balsamic marine scent.[3][5] Other creations explore playful ideas such as a coconut-heavy beach accord in Cocobay or an energizing, clubbing-inspired profile in Shocking Bull, which was developed around a vodka and energy drink theme.[1][7]

iPiccirilli positions its compact 30 ml extrait de parfum bottles as practical, portable objects that make it easy to carry vivid, Mediterranean-inspired scenarios in daily life.[1][5][7] Across the line, the brand emphasizes high concentration, immediately readable compositions, and approachable unisex profiles that aim to appeal to both collectors and casual perfume users.

Although still very young, iPiccirilli has gained distribution through niche retailers and online perfume specialists, where it is typically presented as an independent Italian house highlighting local culture, gourmand tendencies, and modern lifestyle references.[1][2][9][10]