John Richmond

John Richmond is a British fashion and lifestyle brand created by designer John Richmond, who began developing his own collections in the 1980s after working with labels such as Fiorucci and Armani. His work drew heavily on music culture and street style, and by the mid‑1980s he had established his namesake label with a strong post‑punk influence and a focus on bold graphics and attitude‑driven design.

The brand’s move into fragrance came in 2009 with the launch of the first John Richmond and John Richmond for Men perfumes, followed shortly afterward by Viva Rock, a brighter, youth‑oriented feminine scent. These launches marked the start of a dedicated beauty line produced in Italy and distributed internationally, with compositions developed in collaboration with perfumers including Mylène Alran, Olaf Larsen, Jordi Fernández, Guillaume Flavigny and Véronique Nyberg.

In 2017, Italian fashion group Arav acquired a controlling interest in the John Richmond label, with the founder remaining as creative director. Under this structure the brand has expanded its fragrance portfolio to include lines such as Unknown Pleasures, a more premium unisex collection developed in partnership with Parma‑based perfume firm Italart Co. and positioned above the core range. John Richmond fragrances are generally produced in Italy, while staying anchored to the label’s British identity and its recurring themes of youth culture, street energy and non‑conformist luxury.

Today the fragrance range spans feminine, masculine and unisex releases, often emphasizing high‑impact notes and clear stylistic concepts rather than sheer minimalism. The scents are marketed through fashion‑linked retail channels and regional beauty stores, reflecting the brand’s roots as a designer house that treats perfume as a natural extension of its clothing and accessories.