Kendra Scott

Kendra Scott is an American accessories and lifestyle brand founded by designer Kendra Scott in 2002 in Austin, Texas, originally focused on women's jewelry built around gemstone motifs. Over time the company has expanded into home accessories, including gemstone inspired candles, and most recently personal fragrance, keeping the stone theme as a unifying design thread.

The brand's first eau de parfum collection launched in November 2023, introducing three scents named Ruby Musk, Amber Aura, and Jade Blossom, developed in partnership with Batallure Beauty. Each perfume is offered in 75 ml and 10 ml formats and sold exclusively through Kendra Scott's own retail stores and website, positioning fragrance as an extension of its accessories driven lifestyle offering. The trio was created after a multi year development process in which the brand evaluated hundreds of compositions before choosing three that align with its jewelry and gemstone aesthetic.

Ruby Musk is built around rose with bergamot and pink pepper, aiming for a modern, romantic profile. Amber Aura focuses on amber, cedarwood, and vanilla in a warm, woody balsamic structure, while Jade Blossom highlights white florals such as tuberose and jasmine over sandalwood. This launch follows earlier experiments with scented home candles like KS Signature, Rose Quartz, Malachite, and Amethyst, which also referenced stones and used floral, woody, and amber accords.

Fragrance sits inside a broader privately held business that operates more than 100 company owned stores and employs thousands of staff, reflecting a scale and accessibility consistent with mainstream designer brands rather than small niche perfumeries. With fragrance still a young category for Kendra Scott, the current focus is on a compact collection of approachable, gemstone linked scents that complement the brand's jewelry centric identity and appeal to its existing customer base.