Khloé Kardashian

Khloé Kardashian is a celebrity fragrance brand created by American television personality and entrepreneur Khloé Kardashian in partnership with beauty company Luxe Brands. The line debuted in 2024 with the launch of XO Khloé, described as her first signature scent developed independently rather than as a family collaboration.[1][3][5] Distribution for the launch centered on key retail partners, with a world preview at Harrods in London followed by rollouts at Ulta Beauty in the United States and other selected retailers.[1][3]

The debut fragrance XO Khloé is positioned as a feminine floral composition with fruity accents and a modern woody base, highlighted in retailer copy by notes such as rose, peach and soft woods.[4][7] The brand is presented under the umbrella of Luxe Brands, which is responsible for development and international distribution; Luxe Brands France, based in Paris, is listed on packaging and retailer information as the operating entity for the fragrance line.[3][6] An official brand site, khloekardashianfragrances.com, supports marketing, storytelling and product information across launches.[9][10]

Following the initial success of XO Khloé, Kardashian expanded the portfolio with a second fragrance, Almost Always, announced in late 2025 and framed in media coverage as a continuation of a scent wardrobe that reflects her personal preferences and daily wear.[2] With only a small but growing catalog, the Khloé Kardashian fragrance brand is still in an early phase, focused on a tight edit of approachable eau de parfum offerings anchored by her celebrity profile, retailer partnerships and social media driven promotion.[1][2][5]