Mood London

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Innovative indie brand crafting emotive, bold fragrances with a unique twist.

Indie Homegrown Official Website Also known as: Mood London

About Mood London

Mood London was founded in 2019 by Josephine White, a passionate fragrance enthusiast who sought to create scents that resonate with personal emotions and experiences. The brand is based in London, where it crafts its unique fragrances using high-quality ingredients sourced from around the world. Mood London is known for its indie approach to perfumery, focusing on creating evocative and personal scent experiences rather than following mainstream trends.

The brand's fragrances are characterized by their bold compositions and experimental blends, often incorporating unexpected notes that challenge traditional olfactory boundaries. Mood London has quickly gained a following among those who appreciate niche and artisanal perfumes that offer a distinct departure from conventional designer offerings. The brand's commitment to quality and originality is evident in its limited-edition releases, which often sell out quickly due to their unique appeal.

At a Glance

The Brand

Founded 2019
Founder Josephine White
Country United Kingdom
Category Indie

Scent Personality

Sweetness
Moderate
Freshness
High
Boldness
High
Uniqueness
Very High

Worth It?

Price ££
Value
High
Accessibility
Moderate

Scent DNA

Floral Spicy Woody
  • Mood London fragrances are known for their innovative use of contrasting notes, such as combining floral elements with spicy undertones and woody bases
  • The brand often experiments with unusual ingredient pairings to create scents that are both memorable and distinctive

Top Notes

Pink Pepper Bergamot Cardamom

Heart Notes

Nutmeg Jasmine Rose

Base Notes

Cedar Amber Vetiver

Typical Performance

Longevity
Long
Projection
Strong

Positioning

A indie, mid house known for floral compositions.

How It Compares

Who It's For

Best For

  • Fragrance enthusiasts seeking unique scents
  • Individuals who appreciate indie and artisanal perfumes
  • Those looking for bold, statement-making fragrances

Strengths & Weaknesses

Strengths

  • Unique and experimental scent compositions
  • High-quality ingredients
  • Strong longevity and projection

Weaknesses

  • Limited availability due to small batch production
  • May not appeal to those who prefer traditional scents

Brand Evolution

Since its inception, Mood London has maintained its focus on creating bold and innovative fragrances. The brand has evolved by expanding its range to include more diverse scent profiles while maintaining its commitment to quality and originality. Early releases were focused on floral and woody compositions, while recent offerings have introduced more complex and layered fragrances.

Quick Verdict

Mood London offers bold, innovative fragrances that stand out in the indie perfume market. Ideal for those seeking unique, high-quality scents with strong projection and longevity.

Mood London Perfumes