NUXE

NUXE is a French brand created by Parisian entrepreneur Aliza Jabès, who acquired a small natural cosmetology laboratory in Paris in 1989. Drawing on a family background in pharmacy and a personal interest in plant-based care, she built NUXE around in‑house research teams and a focus on botanically driven, made‑in‑France formulations.

A turning point for the brand came in 1991 with the launch of Huile Prodigieuse, a multi purpose dry oil composed of plant oils for face, body and hair. The oil quickly developed cult status in French pharmacies, becoming the number one oil in France and selling tens of millions of bottles. Its warm, solar fragrance later inspired Prodigieux le parfum, released in 2012 as an eau de parfum that brought the oil’s signature scent into fine fragrance form.

Over time, NUXE has expanded its scented portfolio around skincare lines such as NUXE Sun, whose Eau Délicieuse fragrance and sun oils rank among best sellers in French pharmacies, and variations on its hero oil, including Huile Prodigieuse Florale launched in 2019. The brand keeps fragrance closely tied to skincare texture and sensorial feel rather than pursuing a large standalone perfume catalog.

NUXE develops and formulates its products in its own Paris laboratory, with production largely based at its industrial site in Lécousse, Brittany. Within perfumery circles, it is best known for a compact line of soft, beachy and skin-like fragrances that extend the recognizable scent of its hero products rather than for experimental or boundary-pushing compositions.