Tommy Bahama

Tommy Bahama was created in 1993 when Tony Margolis, Bob Emfield, and their spouses founded Tommy Bahama Group Inc. around a relaxed, beach-centered lifestyle concept, as documented by Parfumo and corporate histories. The label began with casual apparel, particularly printed silk shirts, and gradually expanded into related lifestyle categories including swimwear, accessories, home goods, and later fragrance.

Tommy Bahama fragrances sit within this broader resort-wear universe and are produced under the ownership of Oxford Industries, Inc., which lists Tommy Bahama as a wholly owned subsidiary. The perfume and cologne line focuses heavily on beach, island, and nautical themes, with names such as Set Sail St. Barts, Set Sail Martinique, and Maritime that align directly with the brand’s coastal identity. Brand materials and product pages highlight notes like lime, coastal sage, and driftwood, reflecting an emphasis on fresh, aquatic, and easygoing compositions suitable for warm weather and casual wear.

Over time, Tommy Bahama’s fragrance portfolio has grown to include multiple flankers and seasonal releases while remaining clearly positioned as accessible, resort-inspired scents sold through the brand’s own website, department stores, and discounters. The collection is commonly discussed in reviews and community forums as affordable, laid-back, and best suited for daytime leisure, vacation environments, and informal settings rather than formal or high-luxury occasions.