Guidance is a serious love-it-or-hate-it affair, a beast-mode scent that demands attention. Prepare for effusive compliments or utter revulsion - this isn't for the faint-hearted.

Direction is Aromara's take on Amouage Guidance, the frankincense-and-rose powerhouse from Amouage's Renaissance collection that niche collectors have been hunting since release. Aromara replicates the frankincense-rose core well but softens the akigalawood's distinctive resinous sourness that gives the original its signature edge, resulting in a rounder, sweeter incense than Amouage's more challenging original.