Is Aromara Direction a dupe of Amouage Guidance?
Guidance EDP
| EDP | Concentration | Extrait |
| U | Gender | U |
| 2023 | Year | - |
| £££££ | Price Tier | £ |
Direction Extrait
Where they differ
Biggest gaps first. The bolder side leads.
ScentArt
How it unfolds
Notes
- Guidance
- Direction
- in both
Tap a note to light it in both. A+B means both have it
Which Should You Buy?
Guidance is a serious love-it-or-hate-it affair, a beast-mode scent that demands attention. Prepare for effusive compliments or utter revulsion - this isn't for the faint-hearted.
Direction is Aromara's take on Amouage Guidance, the frankincense-and-rose powerhouse from Amouage's Renaissance collection that niche collectors have been hunting since release. Aromara replicates the frankincense-rose core well but softens the akigalawood's distinctive resinous sourness that gives the original its signature edge, resulting in a rounder, sweeter incense than Amouage's more challenging original.
Scent Profile
How They Wear
Mood
Notes
Top Notes
Top Notes
Heart Notes
Heart Notes
Base Notes
Note weights are our estimate from each note's place in the pyramid, not the share of the formula. Brands do not publish formulations.
Performance
Season and Occasion Fit
Seasons
Versatile across every season - no clear seasonal preference from wearers.
Occasions
Its nuclear projection and lasting power make it too much for most office environments, often drawing unwanted attention. However, its bold, luxurious profile is perfect for intimate dates or formal events where you want to make a statement, especially given the high compliment factor.
Seasons
Community season votes for Amouage Guidance, the fragrance this is built to match, favour autumn and winter.
Occasions
Wearers put Amouage Guidance, the fragrance this is built to match, at its best for date nights and formal occasions.
Similarity Breakdown
Our estimate of how alike these two fragrances smell, calculated from their published notes. It is a position on our scale, not a measured percentage of shared smell.
Every one of its 9 notes is in the original, including Akigalawood, Vanilla, Hazelnut
Without ambergris and labdanum
Where to buy
Pick a size. The two cheapest offers, then the rest.
Prices before sales tax, which the shop adds at checkout.
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