This gold medalist from 1878 is a fleeting, fresh burst of old-school citrus. It's a classic cologne, so expect a familiar, clean scent that disappears almost as quickly as it arrives. A decent aftershave, but not much more unless you love reapplying.

This one's a proper marmite fragrance - some reckon it's a photorealistic citrus gelato dream, others are convinced it's a £200 bottle of orange cleaning product or, worse, cilantro. Definitely try before you buy, or you might end up smelling like a hot kitchen or rotten fruit.