This one's a proper lightning rod - people either love its clean, luxurious vibe or reckon it smells like bug spray or cleaning products. Not a safe blind-buy, but if it clicks with your skin chemistry, you're in for a treat.

A soft-focus take on Creed's Love in White. The orange zest opening and powdery iris heart are recognisable, but the rice-husk nuance and layered white florals that give the original its quiet-luxury depth are compressed into a simpler, flatter iris-vanilla accord, and it fades to nothing far sooner than Creed's 8-10 hour reputation.