A divisive scent for many, this modern take on a classic offers a soft, clean, and subtly luxurious powdery embrace. It's not for everyone, with some finding it too masculine or lacking the punch of its predecessor, but for those it clicks with, it's a comforting everyday staple.

Divain's take on Emporio Armani Emporio Ella follows the same creamy, fruity oriental arc, but wears thinner and quieter than the original: expect roughly half the longevity and a softer projection. A fair blind-buy for the family, not a true stand-in.