This one is a divisive Jo Malone - some find it an addictive, creamy dream, while others are underwhelmed by its subtlety and fleeting presence. It's a hug in a bottle for many, but don't expect a beast mode projector.

Divain's dupe of Jo Malone's Scarlet Poppy Cologne Intense follows the same musky ambrette-into-poppy-into-tonka arc, delivering the opulent mood at a fraction of the projection and depth.