This one's a proper British conundrum. Some find it a fresh, grown-up vanilla with a unique spicy kick, like a refined confection. Others say it's more medicinal fennel than delicious, with a surprisingly weak performance typical of Jo Malone. A divisive scent.

No.011 follows Diesel's Loverdose from a sharp mandarin-anise opening into a jasmine-gardenia heart and a warm amber-vanilla-woods base. It captures the bold, distinctive oriental character well, though it settles into a simpler, shorter-lived dry-down than the designer original.