Is Primark Flourish a dupe of Gucci Flora Gorgeous Jasmine?

Flourish EDT

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Flora Gorgeous Jasmine Eau de Parfum bottle Flora Gorgeous Jasmine EDP
EDP Concentration EDT
F Gender F
2022 Year -
££ Price Tier £
Flourish Eau de Toilette bottle Flourish EDT
Our Verdict

Gorgeous Jasmine is the clearer pick if you want a brighter, more polished floral with a premium feel. Its EDP strength, mandarin sparkle, and sunlit jasmine make it more expressive, longer-lasting, and noticeably more signature-worthy. Flourish is the simpler alternative: lighter, fresher, and far easier on the wallet, though it reads as a basic everyday floral rather than a statement scent. If you want something chic, joyful, and confidently feminine, Gorgeous Jasmine wins. If you mainly want a clean, budget-friendly floral for casual wear, Flourish is the better value. They share a floral jasmine-rose core, but the experience is very different: one feels upscale and luminous, the other practical and straightforward.

$43.95+ tax from
1.0 fl oz (30 ml) at FragranceShop.com
Best value $24.83/fl oz (3.4 fl oz (100 ml))
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Where they differ

Biggest gaps first. The bolder side leads.

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View Liquid → Flora Gorgeous Jasmine EDP
View Liquid → Flourish EDT

Which Should You Buy?

Choose Flora Gorgeous Jasmine if...
  • Want a brighter, more luxurious floral.
  • Prefer stronger EDP performance.
  • Like juicy citrus with your jasmine.
  • Want a signature scent feel.
  • Value polish over budget pricing.
Choose Flourish if...
  • Want the cheapest everyday floral.
  • Prefer a lighter, simpler EDT.
  • Need an easy casual wear scent.
  • Want a basic jasmine-rose profile.
  • Prioritise value over refinement.
Our Verdict - Flora Gorgeous Jasmine EDP
Sunlit jasmine and juicy mandarin give this scent an effervescent, happy aura. If you crave a radiant, upbeat floral that feels both chic and easygoing, this is your new signature for bright days.
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Our Verdict - Flourish EDT
Flourish offers a budget-friendly, crisp floral fragrance suited for daily wear.
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Scent Profile

How they compare
Flora Gorgeous Jasmine EDP A Flourish EDT B
Where they part company by gap size

How They Wear

Showing: Overall Blend

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Flora Gorgeous Jasmine EDP
Flourish EDT

Notes

Only in Flora Gorgeous Jasmine
Mandarin Mandarin 36% Bergamot Bergamot 35% Pepper Pepper 29%
Only in Flourish
Lily Lily 67% Neroli Neroli 33%
Shared Notes
Jasmine Jasmine 36% vs 53%
Rose Rose 28% vs 46%
Only in Flora Gorgeous Jasmine
Magnolia Magnolia 35%
Only in Flourish
Musk Musk 100%

Note weights are our estimate from each note's place in the pyramid, not the share of the formula. Brands do not publish formulations.

Performance

Flora Gorgeous Jasmine Flourish
Moderate (4-6h)
Longevity
Moderate (4-6h)
Intimate
Projection
Intimate
Moderate
Intensity
Moderate

Season and Occasion Fit

Flora Gorgeous Jasmine

Seasons

Best For:
Spring Summer
Also Works:
Autumn

Sparkling citrus and white florals make this ideal for spring and summer, bringing a fresh and uplifting vibe. The gentle woods and subtle warmth allow wear in early fall, but it lacks the depth for very cold winter days.

Occasions

Best For:
Office Date Casual

Soft projection and luminous freshness make this safe and pleasant for office and casual wear, while the radiant jasmine heart is romantic for dates. Its subtlety keeps it from being overly formal or suitable for sporty activities.

Flourish

Seasons

Best For:
Spring
Also Works:
Summer Autumn

Flourish has a light floral profile, making it ideal for spring when flowers are blooming. It is also suitable for summer with its fresh elements. Less ideal for the cold of winter.

Occasions

Best For:
Office Date Casual

Its moderate projection and fresh floral accord make it great for casual and office settings, providing a light and pleasant ambiance. Less suited for formal or sporty environments due to its light presence.

Similarity Breakdown

Our estimate of how alike these two fragrances smell, calculated from their published notes. It is a position on our scale, not a measured percentage of shared smell.

Overall scent match
3%
Key Similarities

Shares 2 of its 5 notes, including Rose, Jasmine

Key Differences

Adds lily and musk, drops benzoin and bergamot

Where to buy

Flora Gorgeous Jasmine EDP
Flourish EDT

Pick a size. The two cheapest offers, then the rest.

Flourish EDT

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