This one's a divisive throwback. Some reckon it's a nostalgic, sensual apple pie; others find it a synthetic, bubblegum-sweet mess. Either way, it's a stronger take on a classic, if you can find it.

Craze chases Calvin Klein's Obsession for Men - the warm, spicy oriental fougere of cinnamon and carnation over amber, vanilla and woods. It captures that seductive, barbershop-warm signature, but renders it flatter and lighter, with the original's rich, layered drydown simplified and projection pulled in.