Bloom Eau de Toilette bottle Bloom
Edt Concentration Edp
F Gender U
2022 Year 2022
££ Price Tier ££££
724 Eau de Parfum bottle 724

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724
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Which Should You Buy?

Our Verdict - Bloom Eau de Toilette
A luminous, contemporary bouquet that radiates white florals and citrus clarity. Gucci Bloom EDT is effortlessly feminine, airy, and versatile for any light-hearted day.
Favourite
Our Verdict - 724 Eau de Parfum
This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
Favourite

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 26% 14%
Floral 34% 33%
Fruity 4% 3%
Green 3% 3%
Sweet 21% 18%
Warm 0% 1%
Woody 13% 11%
Earthy 0% 0%
Animalic 17% 18%
Fresh 17% 26%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Bloom EdT
724 EdP

Notes

Shared Notes
Bergamot 24% vs 43%
Only in Bloom Eau de Toilette
Neroli 28% Mandarin 24% Lemon 23%
Only in 724 Eau de Parfum
Aldehydes 56%
Shared Notes
Jasmine 25% vs 37%
Shared Notes
Musk 54% vs 62%
Sandalwood 45% vs 37%

Accords

Bloom Eau de Toilette 724 Eau de Parfum
100%
White Floral
99%
Aldehydic
100%
25%
Musky
83%
70%
Citrus
77%
Fresh
76%
Powdery
70%
50%
Floral
66%
Sweet
61%
Woody
52%
25%
Animalic
White Floral shared
100%
99%
100%
Musky shared
25%
83%
Citrus shared
70%
77%
76%
70%
Floral shared
50%
66%
61%
52%
25%

Performance

Bloom Eau de Toilette 724 Eau de Parfum
Moderate (4-6h)
Longevity
Moderate (4-6h)
Intimate
Projection
Moderate
Light
Intensity
Moderate

Season and Occasion Fit

Bloom Eau de Toilette

Seasons

Best For:
Spring Summer
Also Works:
Autumn

The luminous white florals and sparkling citrus make this ideal for spring and summer, where its airy freshness and lightness shine. It lacks the depth and warmth for colder weather, but can transition into early fall.

Occasions

Best For:
Office Date Casual

Its clean floral character and moderate projection are perfect for office, casual, or daytime dates. Too subtle for formal events and not sporty-energetic enough for athletic wear.

724 Eau de Parfum

Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual
Also Works:
Sport

Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.

Similarity Breakdown

Overall
87%
Olfactory
96%
Notes
89%
Accord
63%
Key Similarities

Both share White Floral, Musky, Citrus accords and Jasmine, Musk notes

Key Differences

Subtle differences in overall composition

Where to buy

Bloom Eau de Toilette
724 Eau de Parfum
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