de Memo Eau de Toilette bottle de Memo
Edt Concentration Edp
U Gender U
2017 Year 2014
££ Price Tier ££
Illuminé Eau de Parfum bottle Illuminé

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de Memo
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Illuminé
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Which Should You Buy?

Our Verdict - de Memo Eau de Toilette
This one's a proper divisive scent - you'll either get that zingy fresh tea with sophisticated leather, or you'll be sniffing something akin to a new car with a tea spill, or worse, the elephant house. It's a love-or-hate affair with very little in-between.
Favourite
Our Verdict - Illuminé Eau de Parfum
A truly pretty and refined scent, Illuminé is a bright and elegant aromatic floral that’s perfect for springtime. It leans feminine but is easily unisex for those who appreciate sophisticated freshness.
Favourite

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 21% 23%
Floral 22% 22%
Fruity 4% 4%
Green 16% 16%
Sweet 10% 12%
Warm 9% 7%
Woody 3% 12%
Earthy 7% 9%
Animalic 20% 14%
Fresh 21% 18%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
de Memo EdT
Illuminé EdP

Notes

Shared Notes
Bergamot 41% vs 28%
Mandarin 30% vs 28%
Only in de Memo Eau de Toilette
Coriander 28%
Only in Illuminé Eau de Parfum
Melissa 14% Artemisia 14% Grapefruit 14%
Shared Notes
Jasmine 26% vs 16%
Only in de Memo Eau de Toilette
Tea 49% Cyclamen 25%
Shared Notes
Musk 31% vs 50%
Only in de Memo Eau de Toilette
Leather 43% Iris 26%
Only in Illuminé Eau de Parfum
Vetiver 50%

Accords

de Memo Eau de Toilette Illuminé Eau de Parfum
100%
Citrus
100%
82%
Leather
77%
Green
37%
61%
Animalic
60%
Fresh Spicy
48%
58%
Aromatic
40%
58%
Fresh
58%
Powdery
56%
Musky
52%
Floral
Fruity
37%
Citrus shared
100%
100%
82%
Green shared
77%
37%
61%
Fresh Spicy shared
60%
48%
Aromatic shared
58%
40%
58%
58%
56%
52%
37%

Performance

de Memo Eau de Toilette Illuminé Eau de Parfum
Moderate (4-6h)
Longevity
Moderate (4-6h)
Moderate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

de Memo Eau de Toilette

Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Occasions

Best For:
Casual Sport
Also Works:
Office Date

Its fresh, clean, and moderate sillage makes it quite versatile, suitable for casual wear and even office settings. The leather adds a touch of sophistication that some find dressy, though it's too unique for traditional formal events.

Illuminé Eau de Parfum

Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Office Casual
Also Works:
Date Formal

Its moderate longevity and silage, coupled with its fresh and aromatic floral nature, make it an excellent choice for daytime wear, especially in casual or office settings. It's refined enough for a relaxed date but perhaps too light for a grand formal event.

Similarity Breakdown

Overall
86%
Olfactory
97%
Notes
86%
Accord
65%
Key Similarities

Both share Citrus, Green, Fresh Spicy accords and Jasmine, Musk notes

Key Differences

Subtle differences in overall composition

Where to buy

de Memo Eau de Toilette
Illuminé Eau de Parfum
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