This one's a proper head-scratcher. Some reckon it's a unique, sensual dream of plums and powder, while others get nothing but artificial soap or even cat piss. Clearly, L'Eau par Kenzo Eau Indigo is a divisive beast, so don't blind buy. Test it first, see which side of the fence you land on.

Don't be fooled by the 'Black' moniker and bottle - this is a beautifully balanced white floral, often mistaken for a more traditional amber. It's a creamy, powdery delight, though some find it lacks originality or sillage for the price point. A love-it-or-find-it-just-okay kind of scent.