This is a seriously divisive scent. Some see it as the pinnacle of fresh, masculine luxury - a 'blue' fragrance elevated to art. Others scoff at the astronomical price, calling it an overpriced, underperforming clone that's barely distinguishable from mainstream offerings. Love it or hate it, its quality is undeniable, for those who can actually smell it.

Immortal For Men chases Roja's Elysium Pour Homme, the sparkling citrus-woody flagship. It captures the fizzy grapefruit-and-lime opening and that clean ambergris-vetiver drydown, but the dupe flattens the original's complex, airy refinement and wears closer, trading Roja's polish and 10-12 hour parfum longevity for a brighter, budget-friendly take.