Alexandria UK EDP

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Bleu Memoire

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Alexandria UK Bleu Memoire is an Eau de Parfum. Bleu Memoire opens with Lemon, Grapefruit, Pink Pepper, and Mint, settles into a heart of Jasmine, Nutmeg, and Ginger, and dries down to a base of Amber, Cedar, Sandalwood, and Patchouli. Alexandria UK's Bleu Memoire carries a Favourite verdict, a fresh-led wear.

Bleu Memoire is Alexandria UK's version of Chanel's Bleu de Chanel Eau de Parfum, tracking the same citrus-ginger-incense-amber structure that made the original a modern masculine icon. The dupe's citrus top is brighter but thinner than Chanel's more textured version, and the incense-amber base fades to a simpler cedar-sandalwood finish.
What our verdicts mean →
  • Confident
  • Composed
  • Versatile
  • Modern
Bleu Memoire Eau de Parfum bottle
Inspired by

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
Bleu de Chanel the original Bleu Memoire inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Community season votes for Chanel Bleu de Chanel, the fragrance this is built to match, favour spring and summer.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Wearers put Chanel Bleu de Chanel, the fragrance this is built to match, at its best for the office, date nights and casual wear.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Brand-declared Alexandria UK says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Bleu Memoire opens with an electric burst of sharp grapefruit and zesty lemon, with pink pepper adding a crackle of clean spice - a close read on the top of Chanel's Bleu de Chanel Eau de Parfum. The transition into a polished heart of warm ginger and nutmeg feels similarly familiar, though the jasmine facet here is more muted than in the original. The soul of the fragrance sits in its base, where smoky incense and rich amber are meant to be grounded by cedarwood and sandalwood; the dupe delivers a recognisable version of this idea but with less depth and a shorter dry-down than Chanel's genuinely sophisticated original. Formulated at Extrait concentration, it still manages a confident, versatile presence suited to both the boardroom and evening wear, even if the transformation from crisp morning scent to smouldering night scent that defines the original isn't fully replicated here.

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Where to buy

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