Alfred Sung 1997 EDP

F ££ Favourite

Pure

Alfred Sung Pure is an Eau de Parfum launched in 1997, created by James Krivda. Pure opens with Marigold, Orchid, and Tangerine, settles into a heart of Osmanthus, Peony, Lily, and Gardenia, and dries down to a base of Woody, Amber, and Cinnamon. Alfred Sung's Pure carries a Favourite verdict, a floral-led wear.

Pure's a divisive one. Some hail it as a dreamy, clean white floral that's perfect for everyday wear and even weddings, a true 'clean girl' staple. Others find it bland, headache-inducing, or a vanishing act on the skin. It seems to be a love-it-or-barely-smell-it kind of scent.

Clean
Fresh
Elegant
Relaxed
Subtle

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Profile

Composition

Timeline

Showing: Overall Blend

Accords

Floral

100%

White Floral

83%

Fruity

69%

Sweet

67%

Fresh

56%

Citrus

55%

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Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Mood

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

When To Wear

Best Seasons

Best For:

Spring Summer

Also Works:

Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:

Office Casual Sport

Also Works:

Date Formal

Its soft sillage and 'clean' profile make it highly suitable for office and casual wear, as many reviewers attest to its inoffensiveness. However, its often reported poor longevity means it might fall short for formal events or dates where more presence is desired.

Similar

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Layer

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Complement

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About

Opens with a bright, zesty tangerine alongside the subtly sweet marigold and exotic orchid. The heart blossoms into a lavish bouquet of white florals - lilies, peonies, and gardenias - softened by juicy pineapple and delicate freesia. The dry-down settles into a comforting woody embrace, warmed by amber and a hint of cinnamon that some adore and others find jarring. Overall, it's a fresh, luminous floral with a clean, soapy undertone.