Alfred Sung 1997 EDP

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Pure

by James Krivda

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Alfred Sung Pure is an Eau de Parfum launched in 1997, created by James Krivda. Pure opens with Marigold, Orchid, and Tangerine, settles into a heart of Osmanthus, Peony, Lily, and Gardenia, and dries down to a base of Woody Notes, Amber, and Cinnamon. Alfred Sung's Pure carries a Favourite verdict, a green-led wear.

Pure's a divisive one. Some hail it as a dreamy, clean white floral that's perfect for everyday wear and even weddings, a true 'clean girl' staple. Others find it bland, headache-inducing, or a vanishing act on the skin. It seems to be a love-it-or-barely-smell-it kind of scent.
What our verdicts mean →
  • Clean
  • Fresh
  • Elegant
  • Relaxed
  • Subtle
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Pure Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date Formal

Its soft sillage and 'clean' profile make it highly suitable for office and casual wear, as many reviewers attest to its inoffensiveness. However, its often reported poor longevity means it might fall short for formal events or dates where more presence is desired.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with a bright, zesty tangerine alongside the subtly sweet marigold and exotic orchid. The heart blossoms into a lavish bouquet of white florals - lilies, peonies, and gardenias - softened by juicy pineapple and delicate freesia. The dry-down settles into a comforting woody embrace, warmed by amber and a hint of cinnamon that some adore and others find jarring. Overall, it's a fresh, luminous floral with a clean, soapy undertone.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Pure Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Pure Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.