Alfred Sung 1997 Edp

U ££

Pure

by James Krivda

Alfred Sung Pure is an Eau de Parfum launched in 1997, created by James Krivda. Pure opens with Marigold, Orchid, and Tangerine, settles into a heart of Osmanthus, Peony, Lily, and Pineapple, and dries down to a base of Woody, Amber, and Cinnamon. Alfred Sung's Pure carries a Favourite verdict, a floral-led wear.

Pure's a divisive one. Some hail it as a dreamy, clean white floral that's perfect for everyday wear and even weddings, a true 'clean girl' staple. Others find it bland, headache-inducing, or a vanishing act on the skin. It seems to be a love-it-or-barely-smell-it kind of scent.
  • Clean
  • Fresh
  • Elegant
  • Relaxed
  • Subtle
Pure Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 11%
Floral 34%
Fruity 10%
Green 10%
Sweet 24%
Warm 18%
Woody 13%
Earthy 7%
Animalic 5%
Fresh 9%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date Formal

Its soft sillage and 'clean' profile make it highly suitable for office and casual wear, as many reviewers attest to its inoffensiveness. However, its often reported poor longevity means it might fall short for formal events or dates where more presence is desired.

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About

Opens with a bright, zesty tangerine alongside the subtly sweet marigold and exotic orchid. The heart blossoms into a lavish bouquet of white florals - lilies, peonies, and gardenias - softened by juicy pineapple and delicate freesia. The dry-down settles into a comforting woody embrace, warmed by amber and a hint of cinnamon that some adore and others find jarring. Overall, it's a fresh, luminous floral with a clean, soapy undertone.