Hamidi 2025 EDP

U ££ Acquired

Ishq Forever

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Hamidi Ishq Forever is an Eau de Parfum launched in 2025. Ishq Forever opens with Bergamot and Almond, settles into a heart of Ylang-Ylang and Peony, and dries down to a base of Vanilla and Coumarin. Hamidi's Ishq Forever carries an Acquired verdict, a sweet-led wear.

Ishq Forever by Hamidi is clearly a polarising scent. If you're a fan of intensely floral fragrances, you might just find something to love here, but if not, prepare for a potentially jarring experience. It's a love-it-or-hate-it affair, with little in-between.
What our verdicts mean →
  • Sweet
  • Cozy
  • Elegant
  • Energetic
  • Fresh
£17.40 at Notino 100ml Check price on → Check prices ↓
Ishq Forever Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Bergamot62%
Almond38%
Heartas listed
Peony55%
Ylang-Ylang45%
Baseas listed
Vanilla54%
Coumarin46%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer

A summer scent - airy and clear, designed for hot weather.

Best Occasions

Also Works:
Date

Given the strong floral nature and community feedback suggesting it can be 'harsh' or 'nauseating', this isn't subtle enough for the office or too casual for formal events. It might work for a date if your partner enjoys dominant floral scents, or for a casual outing where you want to make a statement.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bitter almond Benzaldehyde from Almond
  • Vanillin from Vanilla
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with an unexpected jolt of bitter almond and bright bergamot, a combination that promises something intriguing. But quickly, the floral heart takes over, dominated by a heady, sweet peony and the creamy, tropical lushness of ylang-ylang. The base attempts to soften the floral assault with a powdery coumarin and warm vanilla, yet the overall impression remains distinctly, perhaps overpoweringly, floral from start to finish.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Ishq Forever Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Ishq Forever Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 28 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.