Lattafa 2021 Edp

U £

Ajwad

Lattafa Ajwad is an Eau de Parfum launched in 2021. The fragrance opens with Fruity, settles into a heart of Rose and Jasmine, and dries down to a base of Musk, Cedar, Amber, and Vanilla.

Our verdict on Ajwad: Acquired

Prepare for a proper love-it-or-hate-it situation with this one. Lattafa Ajwad is wildly divisive but wildly popular, with beastly performance that many adore, but others find headache-inducing and metallic. Definitely not a safe blind buy, but if it works for you, it *really* works.
  • Bold
  • Sensual
  • Warm
  • Cozy
  • Feminine
Ajwad Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 4%
Floral 33%
Fruity 29%
Green 6%
Sweet 32%
Warm 6%
Woody 7%
Earthy 3%
Animalic 11%
Fresh 10%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

Its potent projection and longevity make it less suitable for the office where it could overwhelm, but its seductive depth lends itself well to dates and evening formal events. It's a bit much for casual daytime wear unless applied sparingly, and definitely not one for sport.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on
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About

Ajwad opens with a full-on fruit explosion, think ripe berries or a juicy stone fruit like plum, rather than bright citrus. This bold opener mellows into a heart of rich, honeyed rose with a touch of indolic jasmine, softened by a powdery undertone. The base emerges with a warm, musky vanilla, balanced by clean cedar and a persistent amber glow, creating a deep and luxurious drydown that lingers for ages.