Lattafa 2021 EDP

F £ Statement

Ajwad

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Lattafa Ajwad is an Eau de Parfum launched in 2021. Ajwad opens with Fruity Notes, settles into a heart of Rose and Jasmine, and dries down to a base of Musk, Amber, Cedar, and Vanilla. Lattafa's Ajwad carries a Statement verdict, a fruity-led wear.

Prepare for a proper love-it-or-hate-it situation with this one. Lattafa Ajwad is wildly divisive but wildly popular, with beastly performance that many adore, but others find headache-inducing and metallic. Definitely not a safe blind buy, but if it works for you, it *really* works.
What our verdicts mean →
  • Bold
  • Sensual
  • Warm
  • Cozy
  • Feminine
£12.70 at Imperian 60ml Check price on → Check prices ↓
Ajwad Eau de Parfum bottle
Inspired by
Intense Café by Montale
15%
Compare these two → Inspired by 2 in all

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
Intense Café the original Ajwad inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Fruity Notes100%
Heartas listed
Rose64%
Jasmine36%
Baseas listed
Vanilla29%
Musk28%
Amber24%
Cedar19%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

Its potent projection and longevity make it less suitable for the office where it could overwhelm, but its seductive depth lends itself well to dates and evening formal events. It's a bit much for casual daytime wear unless applied sparingly, and definitely not one for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Ajwad opens with a full-on fruit explosion, think ripe berries or a juicy stone fruit like plum, rather than bright citrus. This bold opener mellows into a heart of rich, honeyed rose with a touch of indolic jasmine, softened by a powdery undertone. The base emerges with a warm, musky vanilla, balanced by clean cedar and a persistent amber glow, creating a deep and luxurious drydown that lingers for ages.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Ajwad Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Ajwad Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 7 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.