Lattafa 2021 EDP

F £ Acquired

Ajwad

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Lattafa Ajwad is an Eau de Parfum launched in 2021. Ajwad opens with Fruity, settles into a heart of Rose and Jasmine, and dries down to a base of Musk, Amber, Cedar, and Vanilla. Lattafa's Ajwad carries an Acquired verdict, a rose-led wear.

Prepare for a proper love-it-or-hate-it situation with this one. Lattafa Ajwad is wildly divisive but wildly popular, with beastly performance that many adore, but others find headache-inducing and metallic. Definitely not a safe blind buy, but if it works for you, it *really* works.
  • Bold
  • Sensual
  • Warm
  • Cozy
  • Feminine
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Ajwad Eau de Parfum bottle
Dupe Inspired by
Intense Café by Montale
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Profile

Composition

Timeline

Showing: Overall Blend

Accords

Rose
100%
Fruity
86%
Vanilla
80%
Powdery
79%
Musky
76%
Sweet
73%

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Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

Its potent projection and longevity make it less suitable for the office where it could overwhelm, but its seductive depth lends itself well to dates and evening formal events. It's a bit much for casual daytime wear unless applied sparingly, and definitely not one for sport.

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Layer

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Complement

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Where to buy

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About

Ajwad opens with a full-on fruit explosion, think ripe berries or a juicy stone fruit like plum, rather than bright citrus. This bold opener mellows into a heart of rich, honeyed rose with a touch of indolic jasmine, softened by a powdery undertone. The base emerges with a warm, musky vanilla, balanced by clean cedar and a persistent amber glow, creating a deep and luxurious drydown that lingers for ages.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.