Memoize London 2018 EDP

U ££££ Statement

Avaritia

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Memoize London Avaritia is an Eau de Parfum launched in 2018. Avaritia opens with Bergamot, Orange, Geranium, and Artemisia, settles into a heart of Cedar and Jasmine, and dries down to a base of Musk, Sandalwood, Patchouli, and Amberwood. Memoize London's Avaritia carries a Statement verdict, a woody-led wear.

This one's a proper beast, a complex and earthy patchouli bomb that punches far above its weight. If you're into those deep, resinous vibes, you'll be well chuffed. But be warned, it's not for the faint-hearted and some might find its intensity a bit much.
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Avaritia Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

Its strong projection and long-lasting nature, coupled with its rich, resinous accord, make it less suitable for an office environment. It shines on dates and formal occasions where its depth and warmth can be appreciated, though it can also work casually for those who enjoy making a statement.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Opens with a fleeting flash of bergamot and a green, aromatic geranium, quickly diving into the rich, earthy depths of patchouli. Cedarwood provides a sharp, fresh counterpoint before a warm, amber-laced drydown settles in, bolstered by creamy sandalwood and a hint of musk. It's a heady blend, dense and dark, with a surprising brightness lingering beneath the surface, evolving with a piney, resinous warmth.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.