Memoize London 2022 Edp

U ££

Magus

by Elodie Durande

Memoize London Magus is an Eau de Parfum launched in 2022, created by Elodie Durande. Magus opens with Cardamom, Coriander, Cinnamon, and Mandarin, settles into a heart of Violet, Coconut, Patchouli, and Tolu Balsam, and dries down to a base of Musk, Amber, Benzoin, and Vanilla. Memoize London's Magus carries an Acquired verdict, a amber-led wear.

Magus is a divisive, avant-garde pudding - some find it a unique, creamy violet and tonka dream, others a puzzling, overly sweet concoction. Expect bold sweetness with an intriguing twist.
  • Bold
  • Warm
  • Cozy
  • Modern
  • Sweet
Magus Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 8%
Floral 7%
Fruity 5%
Green 2%
Sweet 40%
Warm 33%
Woody 8%
Earthy 10%
Animalic 6%
Fresh 8%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Fall Winter

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its sweet and warm spicy profile makes it a fantastic choice for dates and casual evenings, offering a comforting yet intriguing presence. It might be a bit too sweet and prominent for a formal office setting, but could work for formal events where a bold statement is desired.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Magus opens with a vibrant, spicy kick of cardamom, coriander, and cinnamon, brightened by mandarin. Soon, a creamy violet emerges, intertwined with a powdery coconut and the grounding depth of patchouli. As it settles, a rich, sweet blend of tonka bean, balmy tolu balsam, and warm amber takes over, finishing with a deep, vanilla-infused musk. It's a sweet, slightly powdery gourmand with an exotic, spicy edge.