Memoize London 2022 EDP

U ££ Acquired

Magus

by Elodie Durande

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Memoize London Magus is an Eau de Parfum launched in 2022, created by Elodie Durande. Magus opens with Mandarin, Cardamom, Cinnamon, and Coriander, settles into a heart of Patchouli, Violet, Tonka Bean, and Tolu Balsam, and dries down to a base of Musk, Amber, Vanilla, and Benzoin. Memoize London's Magus carries an Acquired verdict, a sweet-led wear.

Magus is a divisive, avant-garde pudding - some find it a unique, creamy violet and tonka dream, others a puzzling, overly sweet concoction. Expect bold sweetness with an intriguing twist.
What our verdicts mean →
  • Bold
  • Warm
  • Cozy
  • Modern
  • Sweet
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Magus Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its sweet and warm spicy profile makes it a fantastic choice for dates and casual evenings, offering a comforting yet intriguing presence. It might be a bit too sweet and prominent for a formal office setting, but could work for formal events where a bold statement is desired.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Magus opens with a vibrant, spicy kick of cardamom, coriander, and cinnamon, brightened by mandarin. Soon, a creamy violet emerges, intertwined with a powdery coconut and the grounding depth of patchouli. As it settles, a rich, sweet blend of tonka bean, balmy tolu balsam, and warm amber takes over, finishing with a deep, vanilla-infused musk. It's a sweet, slightly powdery gourmand with an exotic, spicy edge.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.