bebe

Bebe is a US fashion brand founded by Iranian American entrepreneur Manny Mashouf, who opened the first Bebe boutique in San Francisco in 1976. Originally focused on contemporary womens apparel and accessories, the company later expanded into fragrances that reflect its emphasis on confident, body conscious style and nightlife ready fashion.

The brand’s fragrance line was developed in partnership with Inter Parfums, which holds the license for Bebe perfumes and positions them within the fashion category. According to Fragrantica and other databases, Bebe entered the perfume market in the late 1990s, but the modern, widely distributed range began with the 2009 launch of Bebe by Bebe, followed by releases such as Bebe Love and Bebe Gold in the 2010s. These scents frequently involve collaborations with well known perfumers including Francis Kurkdjian, Patricia Choux, Mathieu Nardin, Richard Herpin, Claudette Belnavis and Jean Jacques.

Most Bebe fragrances are marketed to women and lean toward fruity floral and amber floral compositions, echoing the brand’s focus on clubwear and glamour oriented fashion. The debut Bebe eau de parfum, for example, combines mango, sweet pea and tuberose in the opening with rose, jasmine and peony over a base of sandalwood, Virginia cedar and musk. Across the line, the packaging and bottle designs often mirror the label’s fashion aesthetic, using heart or jewel inspired shapes and metallic accents to reinforce the aspirational but accessible positioning found in its clothing and accessories.