Matcha Break
Eau de Toilette
Chasing Scents
Statement
Chasing Scents
Australian indie house focused on tea-driven perfumes built from in-house extracts and small-batch production.
About Chasing Scents
Chasing Scents is an Australian independent perfume house founded by Sandy Wong, a Sydney-born chemist with a PhD in Chemistry. The brand was built around tea as a central material, and its own site says the perfumes are inspired by conversations and bonding over tea with loved ones.[3][7]
The house develops formulas in-house and produces them in small batches, combining self-distilled teas, natural extracts, aroma compounds, and resins.[2][3][7] A defining technical detail is its use of tea extracts made through tinctures and Soxhlet extraction of dried buds and loose tea leaves, which gives the line a more literal tea character than many mainstream tea fragrances.[3][4]
Chasing Scents is positioned as a modern artisan brand with a distinctly Australian base and a cross-cultural influence drawn from Hong Kong tea and perfume memories. Its catalog is still small, with Fragrantica listing the earliest release in 2021 and newer additions through 2025, and the brand is associated with a focused tea-led style rather than broad designer-style variety.[1][4]
At a Glance
The Brand
Founded
2021
Founder
Sandy Wong
Country
Australia
Category
Indie
Scent Personality
Worth It?
Scent DNA
Tea
gourmand
woody
resinous
floral
- Chasing Scents is recognisable for tea accords that feel materially specific rather than abstract
- The brand leans into self-extracted teas, natural materials, and resinous supports, which gives its fragrances a textured, brewed, and often slightly earthy profile
- The line tends to read modern and niche rather than polished or mass-appealing
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A indie, premium house known for tea compositions.
How It Compares
- → More niche and extract-driven than The Body Shop
- → More original but less mainstream than Diptyque
- → More gourmand-resinous than Maison Margiela
Who It's For
Best For
- tea fragrance fans
- niche fragrance collectors
- cool-weather wear
- unisex daily wear
- people seeking realistic tea accords
Strengths & Weaknesses
Strengths
- clear brand identity
- authentic tea extraction angle
- small-batch niche positioning
- good originality versus mainstream tea scents
Weaknesses
- narrow scent style
- limited range and availability
- not built for broad mass-market appeal
- can be less immediately wearable for conventional perfume buyers
Brand Evolution
The brand appears to have started as a tightly focused tea perfume project and then expanded cautiously, with Fragrantica listing releases from 2021 through 2025.[1] Its direction has stayed consistent: small-batch, tea-centered, and ingredient-led, rather than drifting toward generic designer sweetness. The newer releases suggest gradual expansion of the line while preserving the house style.[1][4]
Quick Verdict
Chasing Scents is a genuine niche house with a sharp identity and real technical differentiation. It is compelling if you want tea to be the point of the perfume, but too narrow if you want easy crowd-pleasing variety.
Perfumers
Chasing Scents Perfumes