Cher

Cher entered the fragrance world in 1987 with Uninhibited, a perfume released by Parfums Stern and marketed as her first signature scent. The fragrance was discontinued the same year, but it established her early interest in scent as part of her public persona. After a long hiatus from the category, she returned in 2019 with Cher Eau de Couture, created in partnership with Scent Beauty and Firmenich, with perfumer Clement Gavarry credited as the nose.

Cher Eau de Couture is positioned as a genderless scent and is built around vanilla, bergamot, neroli, jasmine and vetiver, described in interviews as a spicy, warm oriental style fragrance that she wears daily. The brand expanded in 2022 with the Cher Decades collection, again developed with Scent Beauty and Firmenich. This line interprets four decades of her career: for example, the 60s fragrance is a chypre floral with bergamot, rose damascena and patchouli, while the 70s focuses on amber, woods, cardamom, saffron and musks. These launches frame Cher as a celebrity brand that leans heavily on her personal taste and life story rather than a large catalog of flankers.

Distribution for Cher fragrances has centered on Scent Beauty's online platform and major retailers such as Walmart and HSN in the United States, with accessible pricing and smaller bottle sizes. The current portfolio consists of a compact set of releases anchored by Cher Eau de Couture and the four Decades scents, offering consumers a small but clearly defined universe tied to specific eras and to Cher's own image and preferences.