Coreterno

Coreterno is an Italian niche brand created by Michelangelo Brancato and Francilla Ronchi in 2015. Multiple interviews and the brand's own materials note that its name translates from Italian as "eternal heart" and that it was conceived in Rome before developing further in New York. The founders initially launched Coreterno as a fashion and lifestyle project: they started with printed T-shirts, then expanded into candles before eventually adding fine fragrances to the line.

The brand's visual and olfactory identity is built around esoteric symbols, Renaissance and Baroque imagery, and a pronounced rock and punk sensibility. Brancato, who draws on an interest in alchemical and esoteric texts, leads the artistic direction, while Ronchi brings a background in creative direction and design. Their products regularly combine bold textual slogans with antique-style engravings, and the company explicitly describes its perfumes and candles as fashion objects that fit naturally into concept stores.

Coreterno's eau de parfum collection is framed as channelling the energy of 1970s rock, punk, and underground culture, filtered through references to classical art. Official product pages repeatedly stress a "rebellious" reinterpretation of classical masterpieces and position the scents as deliberately challenging and characterful rather than anonymous crowd-pleasers. According to the brand, its accessories, fragrances, and jewelry are now sold in more than 40 countries worldwide.