Future Bakhoor
EDT
Emirates Pride Perfumes
Acquired
Emirates Pride Perfumes
Modern UAE oud-focused house blending Arabian heritage with polished, wearable compositions.
About Emirates Pride Perfumes
Emirates Pride Perfumes is a UAE-based fragrance company founded in 2011 and headquartered in Dubai. The brand began as a single branch focused on import and export, gradually evolving into an in-house manufacturer of perfume oils and sprays using raw materials sourced from around the world. Over time it has expanded its catalog to dozens of fragrances and built a retail presence across major malls and outlets in the Gulf region.
The brand positions itself firmly within the modern Arabian perfume tradition, highlighting oud, bakhoor, dakhoon and concentrated oils alongside alcohol-based eau de parfum. Many compositions feature rich oud, amber, musk and sandalwood structures, often combined with rose, saffron, vanilla and citrus for a more contemporary, internationally accessible style. Emirates Pride offers both gendered and unisex releases, with an emphasis on strong character, lasting performance and layering options typical of Middle Eastern perfumery.
While detailed author credits for individual perfumes are not widely publicized, the house consistently markets its fragrances as original creations developed in the UAE, reflecting regional heritage with a modern polish. Distribution focuses primarily on the GCC and online sales through the official website and regional e-commerce partners, making the line relatively easy to access within the Middle East compared to many smaller artisanal houses.
Flagship lines include several oud-centered perfumes such as More Of Oud and Amber Bel Oud, alongside sweeter gourmand-leaning scents like Masters that blend vanilla, heliotrope, cardamom and cacao. This mix of assertive woods and approachable sweet or citrus facets has helped Emirates Pride carve out a space between traditional attars and Western-style niche perfumery.
At a Glance
The Brand
Founded
2011
Country
United Arab Emirates
Category
Arabian
Scent Personality
Worth It?
Scent DNA
Oud
Amber
Woody
Oriental
Gourmand
- Fragrances typically center around oud, amber and musk, built with a smoother, more polished profile than many traditional attars
- They often balance dense woods and resins with sweet vanilla, rose or citrus, creating bold but wearable scents suited to everyday use in the Gulf climate
- Collections are structured to encourage layering across oils, sprays and bakhoor, reinforcing a full-scent lifestyle approach
Typical Performance
Longevity
Long
Projection
Strong
Positioning
A arabian, mid house known for oud compositions.
How It Compares
- → Similar overall style to Arabian Oud
- → Sweeter and more approachable than Rasasi
- → More oud-driven than Lattafa
- → Less experimental and artisanal than Amouage
Who It's For
Best For
- Oud lovers wanting polished Arabian style
- Evening and occasion wear
- Layering with oils and bakhoor
- Warm and hot climates
- Middle Eastern fragrance beginners seeking approachable oud
Strengths & Weaknesses
Strengths
- Strong performance and presence for most releases
- Accessible pricing relative to many niche Arabian houses
- Wide use of oud and amber with smoother, modern styling
- Good availability across GCC malls and regional online shops
Weaknesses
- Oud-forward style may feel heavy for those used to very fresh Western designer scents
- Naming and packaging can be confusing across regions/sites
- Limited detailed perfumer information and note pyramids compared with top niche houses
Brand Evolution
Emirates Pride started in 2011 concentrating on oil-based fragrances and import-export, then shifted toward full in-house development of sprays, oils and home fragrance. As it grew across the GCC, the brand refined its aesthetic toward cleaner packaging and more internationally readable branding while keeping core Arabian elements like oud and bakhoor prominent. Recent collections show a greater mix of gourmand and citrus-aromatic structures, suggesting a gradual move toward hybrid Middle Eastern and Western niche sensibilities.
Quick Verdict
A solid choice if you want bold, oud-driven Middle Eastern style without niche-level pricing or intimidating heaviness. Not the most avant-garde, but reliably enjoyable and easy to wear for fans of modern Arabian perfumery.
