January Scent Project

American indie line known for artistic, experimental compositions with unusual yet wearable accords.

Indie Official Website Also known as: January Scent Project

About January Scent Project

January Scent Project is an American indie perfume line created by artist and perfumer John Biebel, who began the project in 2015 after years of work in painting, music, UX design, and fragrance writing. The brand operates from Rhode Island, with Biebel working in a dedicated manufacturing and studio space in the greater Providence area that was expanded for perfume production around 2018.

The brand launched with Smolderose and gradually grew into a collection that includes compositions such as Smolderose, Vaporocindro, Eiderantler, Selperniku, Burvuvu and additional limited editions, many of which are documented on the official site and archival pages. Biebel’s own writing frames January Scent Project as an ongoing artistic exploration, treating perfume as a medium alongside painting, photography, and music, and building the line through study, experimentation and collaboration rooted in a strong respect for craft.

Critics and reviewers frequently note the line’s unconventional structures and unusual accords, such as the milk, salt, tobacco and butter facets in Selperniku, which illustrate the brand’s interest in pushing familiar notes into stranger, more textural territory while remaining wearable. The project has drawn attention from niche fragrance writers and was discussed in "Perfumes: The Guide 2018", helping to position January Scent Project within the contemporary American indie scene focused on artistic, small batch composition.

At a Glance

The Brand

Founded 2015
Founder John Biebel
Country United States
Category Indie

Scent Personality

Sweetness
Moderate
Freshness
Mild
Boldness
Very High
Uniqueness
Very High

Worth It?

Price £££
Value
High
Accessibility
Moderate

Scent DNA

Woody Resinous Gourmand Smoky Animalic
  • January Scent Project fragrances are strongly character-driven, often built around unexpected note pairings like dairy, salt, tobacco, and resins that give a distinctive, textured feel
  • Structures tend to be complex and evolving, with an emphasis on atmosphere and mood over conventional top-heart-base progression, which makes the scents instantly recognizable among American indie offerings

Typical Performance

Longevity
Long
Projection
Moderate

Positioning

A indie, premium house known for woody compositions.

How It Compares

  • More experimental than Dior
  • Artier and more challenging than Le Labo
  • Less polished but more idiosyncratic than Byredo

Who It's For

Best For

  • Art-fragrance enthusiasts
  • Collectors of American indie perfume
  • Cold-weather wear
  • Evening and special occasions
  • Wearers bored with mainstream designer scents

Strengths & Weaknesses

Strengths

  • Highly original compositions and accords
  • Strong artistic identity with a cohesive aesthetic across the line
  • Good longevity and character on skin
  • Thoughtful, detailed storytelling around each scent

Weaknesses

  • Unusual note choices can be polarizing and challenging
  • Limited distribution compared to larger niche houses
  • Naming and concepts can feel opaque to casual buyers
  • Not ideal for those seeking clean, minimal everyday office scents

Brand Evolution

Since its founding in 2015 with Smolderose, January Scent Project has gradually expanded from a small set of core perfumes into a broader range, including limited editions and new compositions that keep the catalog in flux. The move into a dedicated manufacturing space in Rhode Island around 2018 marked a shift toward more structured production while retaining a strongly experimental ethos. Over time, the brand has refined its storytelling and presentation, but it continues to prioritize unusual note combinations and artistic exploration rather than chasing mainstream trends.

Quick Verdict

This is a high-creativity indie house for people who enjoy strange, atmospheric, and concept-driven perfumes. If you prefer safe, conventional designer-style scents, January Scent Project will likely feel too avant-garde.

Perfumers

January Scent Project Perfumes