Kheir Fragrance House

Kheir Fragrance House is an independent perfume brand created by Lebanese American founder and creative director Siham Cyrine in 2024, during her time living in Dubai in the United Arab Emirates.[2][1] The project grew out of her long-standing habit of collecting perfumes and a desire to compose scents she wanted to smell but could not find on the market.[2][3] The Arabic word "kheir" refers to goodness and blessings, and this idea sits at the core of the brand’s identity and naming.[4]

The brand is deeply tied to Dubai and to French perfumery. Initial formulas are developed in a fragrance lab in Dubai, reflecting the city’s taste for rich, luxurious compositions and strong scent culture.[2] Once the formula is finalized, the fragrance oils are produced at scale in Grasse, France, using high quality materials and production facilities associated with classical French perfumery.[2][1] Bottles and boxes are produced in Sharjah, anchoring the operation in the Gulf region from design to final packaging.[2]

Kheir’s storytelling focuses on perfume as an expression of memory and identity, drawing on Siham’s personal life arcs and her background as a Lebanese American inspired by both Middle Eastern and Western influences.[2][3] Individual fragrances, such as the bar-inspired extrait de parfum Slow Sip, connect directly to episodes in the founder’s life, like her time working behind a bar.[6] This approach positions Kheir as a narrative-driven house that uses dense, emotive compositions to mark specific moments and experiences rather than generic themes.

Although still a young brand, Kheir Fragrance House is already present through its own direct-to-consumer website and through decant platforms that highlight its 2024 launch and its cross-cultural positioning between Dubai and Grasse.[1][3] Its early catalogue focuses on extrait-strength perfumes, indicating a preference for concentrated formulas and a more intimate, memory-focused style over mass-appeal freshness or minimalist transparency.