Korloff Paris

Korloff Paris began in 1978 when French jeweler Daniel Paillasseur founded the house and named it after the legendary 88-carat Black Korloff diamond, a stone historically associated with the Russian Korloff-Sapojnikoff family and later acquired by Paillasseur.[1][2][4] The black diamond, displayed in his jewelry showcases, became both the emblem and the narrative core of the brand, informing its focus on luxury objects with a strong storytelling element.[1][2][4]

Initially established as a small jewelry boutique in France, Korloff Paris expanded into a broader luxury portfolio including high jewelry, Swiss watches, accessories and eventually fragrances.[1][2] The brand’s logo, a double K, references its name and is used consistently across jewelry and perfume lines.[1][2] According to brand histories, the first Korloff fragrance, a floral-fruity composition simply called Korloff, was launched in 1996, marking the house’s formal entry into perfumery.[1][2]

Since that debut, Korloff Paris has built a catalog of feminine, masculine and unisex scents, often referencing travel, opera and Parisian nightlife in their names and concepts, such as Gala a l’Opera, Un Soir a Paris, and Take Me To The Moon.[1][3][8] Several releases aim to translate gem-like themes into olfactory form, with white florals, creamy gourmands and polished woods recurring throughout the line.[1][3][8] The collection is distributed through Korloff boutiques and selected retailers in many countries, positioning the perfumes as an extension of the brand’s jewelry storytelling rather than mass-market launches.[1]

Korloff’s fragrance range tends to balance accessible wearable blends with a decorative, luxury presentation that reflects its roots in fine jewelry.[1][2][8] While not backed by a global beauty conglomerate, the house leverages its diamond-centered mythology and French origin to occupy a space between classic designer brands and more experimental niche labels.[1][2][4]