Superdrug

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Affordable, customizable fragrances for everyday wear.

Retailer Homegrown Official Website

About Superdrug

Superdrug is a major British health and beauty retailer, founded in 1964 and headquartered in Croydon, England. Part of the A.S. Watson Group, it runs a large network of high-street stores and an online shop across the UK and Ireland. Alongside the third-party brands it stocks, Superdrug develops its own-label cosmetics, skincare and fragrance ranges - including Artiscent Atelier, its France-made premium fragrance collection, and Layering Lab, an affordable mix-and-match line designed to be combined and personalised. Superdrug's own fragrances aim to make on-trend, designer-inspired scents available at accessible price points.

At a Glance

The Brand

Founded 1964
Country United Kingdom
Category Retailer

Scent Personality

Sweetness
Moderate
Freshness
High
Boldness
Mild
Uniqueness
Moderate

Worth It?

Price £
Value
Very High
Accessibility
Very High

Scent DNA

Sweet Floral Fresh
  • Superdrug Layering Lab fragrances are known for their simplicity and versatility, designed to be mixed and matched
  • They often feature straightforward compositions that allow for easy layering

Top Notes

Fruity Citrus Fresh

Heart Notes

Floral Green

Base Notes

Woody Amber

Typical Performance

Longevity
Moderate
Projection
Soft

Positioning

A retailer, budget house known for sweet compositions.

How It Compares

Who It's For

Best For

  • Fragrance beginners looking for affordable options
  • Young consumers who enjoy experimenting with scents
  • Everyday wear and casual occasions

Strengths & Weaknesses

Strengths

  • Highly affordable price point
  • Easy to layer and customize
  • Widely available in Superdrug stores

Weaknesses

  • Limited complexity in scent compositions
  • Softer projection may not appeal to those seeking bold fragrances

Brand Evolution

Since its launch in 2018, Superdrug Layering Lab has maintained its focus on affordability and customization. The brand has expanded its range to include more scents, allowing for greater personalization. While the core concept remains the same, the brand has introduced seasonal and limited edition fragrances to keep the line fresh and appealing.

Quick Verdict

Superdrug Layering Lab offers budget-friendly, customizable fragrances ideal for everyday use. Great for beginners but lacks complexity for seasoned fragrance enthusiasts.

Perfumers

Zaga Čolović
Zaga Čolović 2
Corinne Cachen
Corinne Cachen 1

Designer dupes from Superdrug

Superdrug perfumes mapped to the designer fragrances they replicate. How we score similarity →

Superdrug perfume Inspired by Similarity
Exotique Musk Eau de Parfum Santal Blush Eau de Parfum by Tom Ford
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Cherry Noir Eau de Parfum Lost Cherry Eau de Parfum by Tom Ford
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Oud Aventure Eau de Parfum Aventus Eau de Parfum by Creed
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Charm Body Spray Idôle Eau de Parfum by Lancôme
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Gardenia Doré Eau de Parfum Lady Million Eau de Parfum by Rabanne
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Petite Rose Eau de Parfum Coco Mademoiselle Eau de Parfum by Chanel
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Amber Envie Eau de Parfum Sauvage Eau de Toilette by Dior
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Jasmine Nuit Eau de Parfum Good Girl Eau de Parfum by Carolina Herrera
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Fleur de Joy Eau de Parfum Daisy Eau de Toilette by Marc Jacobs
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Vanille Blush Eau de Parfum Forever and Ever Eau de Toilette by Dior
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Precious Amber Eau de Parfum Baccarat Rouge 540 Eau de Parfum by Maison Francis Kurkdjian
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Santal Frais Eau de Parfum Boss Bottled Eau de Toilette by Hugo Boss
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Patchouli Passion Eau de Parfum La Vie Est Belle Eau de Parfum by Lancôme
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Lily Amour Eau de Parfum Chance Eau de Parfum by Chanel
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Vetiver Arôme Eau de Parfum Bleu de Chanel Eau de Parfum by Chanel
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Cedar Blanc Eau de Parfum Invictus Eau de Toilette by Rabanne
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Blossom Eau de Toilette Alien Eau de Toilette by Mugler
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Musk Doré Eau de Parfum 1 Million Eau de Toilette by Rabanne
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Superdrug Perfumes

Browse all 21 Superdrug perfumes