Superdrug

Affordable, customizable fragrances for everyday wear.

About Superdrug

Superdrug is a major British health and beauty retailer, founded in 1964 and headquartered in Croydon, England. Part of the A.S. Watson Group, it runs a large network of high-street stores and an online shop across the UK and Ireland. Alongside the third-party brands it stocks, Superdrug develops its own-label cosmetics, skincare and fragrance ranges - including Artiscent Atelier, its France-made premium fragrance collection, and Layering Lab, an affordable mix-and-match line designed to be combined and personalised. Superdrug's own fragrances aim to make on-trend, designer-inspired scents available at accessible price points.

Certifications

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Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026

Part-range claims show here only, not on perfume pages - we cannot say which bottles they cover. How we record certifications

At a Glance

The Brand

Founded 1964

Country United Kingdom

Category Retailer

Scent Personality

Sweetness

Moderate

Freshness

High

Boldness

Mild

Uniqueness

Moderate

Worth It?

Price £

Value

Very High

Accessibility

Very High

The Range

Superdrug

Full span (10th-90th) Typical (median)

What's in this view

Scent DNA

Sweet Floral Fresh

Superdrug Layering Lab fragrances are known for their simplicity and versatility, designed to be mixed and matched
They often feature straightforward compositions that allow for easy layering

Amber

Typical Performance

Longevity

Moderate

Projection

Soft

Positioning

A retailer, budget house known for sweet compositions.

How It Compares

→ More affordable than Zara
→ Similar accessibility to The Body Shop

Who It's For

Best For

Fragrance beginners looking for affordable options
Young consumers who enjoy experimenting with scents
Everyday wear and casual occasions

Strengths & Weaknesses

Strengths

Highly affordable price point
Easy to layer and customize
Widely available in Superdrug stores

Weaknesses

Limited complexity in scent compositions
Softer projection may not appeal to those seeking bold fragrances

Brand Evolution

Since its launch in 2018, Superdrug Layering Lab has maintained its focus on affordability and customization. The brand has expanded its range to include more scents, allowing for greater personalization. While the core concept remains the same, the brand has introduced seasonal and limited edition fragrances to keep the line fresh and appealing.

Quick Verdict

Superdrug Layering Lab offers budget-friendly, customizable fragrances ideal for everyday use. Great for beginners but lacks complexity for seasoned fragrance enthusiasts.

Perfumers

Zaga Čolović 1

Superdrug's designer-inspired fragrances

Superdrug perfumes mapped to the designer fragrances they replicate. How we score similarity →

Superdrug perfume	Inspired by	Similarity	Compare
Oud Aventure Eau de Parfum	Aventus Eau de Parfum by Creed	88%	Compare
Cherry Noir Eau de Parfum	Lost Cherry Eau de Parfum by Tom Ford	78%	Compare
Charm Body Spray	Idôle Eau de Parfum by Lancôme	76%	Compare
Gardenia Doré Eau de Parfum	Lady Million Eau de Parfum by Rabanne	75%	Compare
Jasmine Nuit Eau de Parfum	Good Girl Eau de Parfum by Carolina Herrera	67%	Compare
Petite Rose Eau de Parfum	Coco Mademoiselle Eau de Parfum by Chanel	67%	Compare
Exotique Musk Eau de Parfum	Santal Blush Eau de Parfum by Tom Ford	66%	Compare
Amber Envie Eau de Parfum	Sauvage Eau de Toilette by Dior	58%	Compare