Amber Envie
Eau de Parfum
Superdrug
Dupe of: Sauvage Eau de Toilette Dior
Favourite
Superdrug
Affordable, customizable fragrances for everyday wear.
About Superdrug
Superdrug is a major British health and beauty retailer, founded in 1964 and headquartered in Croydon, England. Part of the A.S. Watson Group, it runs a large network of high-street stores and an online shop across the UK and Ireland. Alongside the third-party brands it stocks, Superdrug develops its own-label cosmetics, skincare and fragrance ranges - including Artiscent Atelier, its France-made premium fragrance collection, and Layering Lab, an affordable mix-and-match line designed to be combined and personalised. Superdrug's own fragrances aim to make on-trend, designer-inspired scents available at accessible price points.
At a Glance
The Brand
Founded
1964
Country
United Kingdom
Category
Retailer
Scent Personality
Worth It?
Scent DNA
Typical Performance
Longevity
Moderate
Projection
Soft
Positioning
A retailer, budget house known for sweet compositions.
How It Compares
- → More affordable than Zara
- → Similar accessibility to The Body Shop
Who It's For
Best For
- Fragrance beginners looking for affordable options
- Young consumers who enjoy experimenting with scents
- Everyday wear and casual occasions
Strengths & Weaknesses
Strengths
- Highly affordable price point
- Easy to layer and customize
- Widely available in Superdrug stores
Weaknesses
- Limited complexity in scent compositions
- Softer projection may not appeal to those seeking bold fragrances
Brand Evolution
Since its launch in 2018, Superdrug Layering Lab has maintained its focus on affordability and customization. The brand has expanded its range to include more scents, allowing for greater personalization. While the core concept remains the same, the brand has introduced seasonal and limited edition fragrances to keep the line fresh and appealing.
Quick Verdict
Superdrug Layering Lab offers budget-friendly, customizable fragrances ideal for everyday use. Great for beginners but lacks complexity for seasoned fragrance enthusiasts.
Perfumers
Designer dupes from Superdrug
Superdrug perfumes mapped to the designer fragrances they replicate. How we score similarity →
Superdrug Perfumes
Blossom
Eau de Toilette
Superdrug
Dupe of: Alien Eau de Toilette Mugler
Statement
Cedar Blanc
Eau de Parfum
Superdrug
Dupe of: Invictus Eau de Toilette Rabanne
Favourite
Fleur de Joy
Eau de Parfum
Superdrug
Dupe of: Daisy Eau de Toilette Marc Jacobs
Favourite
Gardenia Doré
Eau de Parfum
Superdrug
Dupe of: Lady Million Eau de Parfum Rabanne
Favourite
Lily Amour
Eau de Parfum
Superdrug
Dupe of: Chance Eau de Parfum Chanel
Favourite
Musk Doré
Eau de Parfum
Superdrug
Dupe of: 1 Million Eau de Toilette Rabanne
Statement
Oud Aventure
Eau de Parfum
Superdrug
Dupe of: Aventus Eau de Parfum Creed
Statement
Royale Doré
Eau de Parfum
Superdrug
Statement
Vetiver Arôme
Eau de Parfum
Superdrug
Dupe of: Bleu de Chanel Eau de Parfum Chanel
Favourite