Vilhelm Parfumerie

Vilhelm Parfumerie is a Paris-based niche fragrance house founded by Jan Ahlgren in 2015. Inspired by his Swedish heritage and his charismatic grandfather, Vilhelm, the brand weaves together nostalgia, storytelling, and modernity. Each fragrance is a deeply personal creation, drawing from Ahlgren's own memories of youth, travel, and the evocative glamour of early 20th-century aesthetics. Vilhelm Parfumerie collaborates with acclaimed perfumers including Jérôme Epinette, Marc-Antoine Corticchiato, and Bertrand Duchaufour, ensuring a diverse and sophisticated olfactory palette. The house is known for scents that balance innovation with classic refinement-whether capturing a sunlit Stockholm summer, the buzz of early 1900s Paris, or the lushness of a tropical escape. Vilhelm's bottles feature contemporary design and heritage-inspired prints, reflecting the brand's commitment to artistry and detail. The result is a collection that invites wearers on imaginative journeys through scent, blending the past and present with an unmistakable personal signature.