Divisive, opulent, and unequivocally mature - X for Men isn't for everyone, but those who 'get' it hail it as a masterpiece of spicy woods and refined masculinity. Others find it smells like an old man's spice rack or even anchovies.

Monarch chases Clive Christian X's fruity-spiced amber, opening with the same rhubarb-pineapple-bergamot lift before settling into jasmine, iris and warm cinnamon. Community consensus rates it a louder, harsher clone that trades X's smooth blend for extra sillage - a decent stand-in, not a twin.